Something unusual is happening in the world of watches—and if you're a MoonSwatch fan, you’ll want to pay close attention.
The long-rumored MoonSwatch “Mission to the Pink Moonphase” is real. That much is clear. But what isn’t so clear... is where you’ll be able to buy one .
While collectors eagerly await April 1st—the official release date—Swatch has thrown a curveball that no one saw coming. Instead of listing store locations or online drop times, they’ve launched a cryptic and playful campaign that hints at a moving, real-life treasure hunt .
And the star of the show? A bright pink Fiat 500.
The Pink Rolling Planet Has Landed
Swatch has built up the launch through a series of playful and mysterious teaser videos. One clip shows a pink Fiat 500 being washed and prepped, its rear window reading “MISSION TO THE PINK MOONPHASE.” Others feature swarms of tiny pink cars pouring out from Swatch HQ, full-size Fiats cruising through drive-thrus, and cryptic captions like “Follow along to see where…” and “Next destination loading…”
Each post adds a piece to the puzzle—and the message is becoming clearer with every update: this won’t be a traditional in-store release. The Pink MoonSwatch seems set to appear through pop-up sales from Swatch’s now-iconic pink cars, creating a launch experience that feels more like a scavenger hunt than a standard product drop.
What makes this even more exciting is how Swatch has turned the launch itself into a spectacle. These Fiat 500s—dubbed the “Pink Rolling Planet” by fans—aren’t just flashy marketing props. They’re at the heart of the distribution plan, moving through cities, catching attention, and likely carrying one of the most anticipated MoonSwatch models to date.
Where to Buy the Pink MoonSwatch – and How to Be Ready
If you’re hoping to secure the Pink MoonSwatch, your best bet is to follow the clues Swatch is leaving behind:
Follow Swatch on Instagram and turn on notifications—they're dropping hints in captions and reels.
Pay close attention to teaser videos—look out for landmarks, shop signs or even license plates.
Join active MoonSwatch communities like Reddit or Discord—fans often crowdsource real-time updates.
Keep your eyes on major cities—high-traffic areas are the most likely hotspots for pop-ups.
There’s been no confirmation of an online release, and as of now, Swatch hasn’t listed any participating stores. So if you’ve been asking yourself where to buy the Pink MoonSwatch, following Swatch’s latest clues might be your only shot.
We’ve seen similar car-based launches on a smaller scale before, but this is the first time it looks like the entire release may be handled this way. It’s bold, it’s different, and it adds an extra layer of exclusivity to an already limited watch.
Want to dive deeper into how this all started? Don’t miss our breakdown of the early rumors , or when the Swatch CEO was spotted wearing the Pink MoonSwatch himself .
Got One? Here’s the Strap It Deserves
Let’s face it—half the fun of a MoonSwatch is making it your own. That’s why we’ve created a rubber strap made specifically for the Pink Moonphase .
Check out our rubber strap for Mission to the Pink Moonphase – perfectly color-matched, soft, and ready to wear the moment you get your hands on the watch. Whether you’re going full monochrome or adding contrast, this strap completes the look.
We know many collectors love swapping straps, and if you’re planning to wear your MoonSwatch daily, comfort and durability matter. This strap delivers on both.
A Watch Drop Unlike Any Other
Swatch could’ve followed the usual playbook: announce the launch, open the stores, let the crowds in. But instead? They gave us pink cars, hidden messages, and the thrill of the chase.
This isn’t just a product release—it’s a mission.
And if you want to complete it, stay alert... because this time, the watch might come to you.
