+175000

Customers

4.7

4.7 out of 5 stars based on +5500 reviews

6+ years

Crafting quality watch straps
The beginning of Wristbuddys

OUR STORY

Wristbuddys began with a single green fabric strap, tucked under a dorm room bed in Sweden back in 2020. What started as a side project quickly turned into something more — driven by curiosity, creativity, and the determination to do things differently.

From packing orders by hand in a tiny student room to delivering thousands of straps across the globe, our journey has always been fueled by the simple belief that progress comes one step at a time: 1% better every day.

We’ve faced setbacks, but we’ve embraced every one as a chance to grow. Today, Wristbuddys is more than a brand — it’s a global community of watch lovers, united by passion, purpose, and a shared love of great design.
Wristbuddys resin prototype of a rubber watch strap being hand-held during 3D design and fit testing phase

WHAT DRIVES US

At Wristbuddys, our values are the foundation of everything we do. They guide how we create, connect, and grow — together with our community.

  1. Passion & Craftsmanship – We live and breathe watches, bringing the same dedication to our straps as watchmakers do to their timepieces. We call ourselves strapmakers — because for us, it’s a craft, not just a product.
  2. Innovation & Creativity – We’re constantly evolving—exploring new materials, designs, and ways to elevate the watch-wearing experience.
  3. Community & Connection – Every customer, partner, and team member is part of the Wristbuddys family — our Buddys. We build relationships, not just products.
  4. Resilience & Growth – Challenges aren’t roadblocks — they’re springboards. We push boundaries and turn setbacks into comebacks.
  5. Joy in Every Interaction – From shopping to unboxing, we aim to leave a lasting impression. Always seamless. Always with a smile.
UPS shipping from Sweden to the world

FROM SWEDEN TO THE WORLD

What started in a student dorm is now a growing global brand — powered by a small but passionate team. Together, we’re on a mission to make Wristbuddys the world’s leading watch strap company.

We’re constantly refining our designs, expanding our portfolio, and exploring new materials like premium leather to complement our signature rubber straps.

Because watches are more than just tools — they carry stories. And with the right strap, that story becomes yours.

Join us as we continue to redefine how watch lovers experience their timepieces. At Wristbuddys, the world is our playground — and we’re just getting started.
Wristbuddys brand journey timeline from 2020 to 2025 – showing the evolution from bedroom startup to global watch strap brand with key milestones and behind-the-scenes images

At Wristbuddys, our values are the foundation of everything we do. They guide how we create, connect, and grow — together with our community.

  1. Passion & Craftsmanship – We live and breathe watches, bringing the same dedication to our straps as watchmakers do to their timepieces. We call ourselves strapmakers — because for us, it’s a craft, not just a product.
  2. Innovation & Creativity – We’re constantly evolving—exploring new materials, designs, and ways to elevate the watch-wearing experience.
  3. Community & Connection – Every customer, partner, and team member is part of the Wristbuddys family — our Buddys. We build relationships, not just products.
  4. Resilience & Growth – Challenges aren’t roadblocks — they’re springboards. We push boundaries and turn setbacks into comebacks.
  5. Joy in Every Interaction – From shopping to unboxing, we aim to leave a lasting impression. Always seamless. Always with a smile.