ARTICLES

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Vintage deep-sea diver wearing a classic diving suit and helmet, sporting an Omega Seamaster – a watch built for extreme underwater conditions.

The Omega Seamaster Story: From Deep Seas to the Big Screen

The Omega Seamaster is more than just a watch, it's a story of adventure, passion, and timeless design. For over 70 years this iconic dive watch has evolved to meet...
Albin Andersson
Two Omega Speedmaster watches with black rubber straps on textured black leather background – premium strap upgrade for Speedmaster Moonwatch.

The Story of the Omega Speedmaster: From the Racetrack to Space

The Omega Speedmaster is more than just a watch. It represents adventure, ambition and human achievement. From the world of motorsports to the surface of the Moon, its journey is...
Albin Andersson

Mission to the Pink Moon Phase – Is This the Next MoonSwatch Release?

Swatch has done it again. A cryptic Instagram post, a surreal pink moon glowing in the night sky, and a tiny yet powerful hint: Mission to the Pink Moon Phase....
Albin Andersson
New Strategy for Rolex? Exclusive Boutiques Could Become a Reality

New Strategy for Rolex? Exclusive Boutiques Could Become a Reality

In recent years, the luxury watch industry has witnessed a significant shift, with brands aiming to exert greater control over their sales channels. A prominent example is Rolex's acquisition of...
Albin Andersson
Hands On - The New Omega Seamaster Planet Ocean Worldtimer Collection 2025

Hands On - The New Omega Seamaster Planet Ocean Worldtimer Collection 2025

OMEGA has once again redefined luxury sports watches with the release of the Seamaster Planet Ocean Worldtimer, a 45.50mm masterpiece crafted in ceramic. This latest addition to the Planet Ocean...
Albin Andersson
Upgrade Your Omega X Swatch Moonswatch 1965 with the Perfect Strap

Upgrade Your Omega X Swatch Moonswatch 1965 with the Perfect Strap

The Omega X Swatch Moonswatch 1965 is an exciting timepiece that combines classic inspiration with modern materials. While the watch itself makes a statement, the right strap can completely transform...
Albin Andersson
Introducing the New Omega × Swatch  MoonSwatch 1965: A Tribute to a Legendary Milestone

Introducing the New Omega × Swatch MoonSwatch 1965: A Tribute to a Legendary Milestone

Swatch and Omega have unveiled the latest addition to the MoonSwatch collection: the MoonSwatch 1965. This highly anticipated release pays homage to the historic moment on March 1, 1965, when...
Albin Andersson
Omega Speedmaster on a NASA qualification document from 1965, hinting at the legacy behind Mission to 1965 and the new MoonSwatch release.

Mission to 1965: The Next MoonSwatch?

Swatch is at it again. The cryptic hints keep dropping, and the excitement in the watch community is reaching new heights. If you’ve been paying attention, you’ve probably noticed the...
Simon Dimopoulos
Moonswatch replacement strap

How to Choose the Perfect MoonSwatch Replacement Strap for Your Lifestyle

Swatch and Omega’s MoonSwatch has taken the watch world by storm, combining iconic design with affordability. But while the watch itself is stunning, swapping out the standard strap for something more...
Kajsa Olsson
Swatch x Omega cryptic hint '1965' – could this tease a new MoonSwatch inspired by the iconic year of space exploration and motorsport?

Will there be a Swatch x Omega 1965 MoonSwatch?

Swatch has just dropped a new cryptic hint – "1965." Given their history of MoonSwatch collaborations, this could mean an exciting launch inspired by one of the most iconic years...
Samuel L
New Release: Omega Seamaster Diver 300M Bronze Gold And Burgundy Watch

New Release: Omega Seamaster Diver 300M Bronze Gold And Burgundy Watch

The Omega Seamaster Diver 300M continues to evolve with a vintage-inspired no-date design and a premium Bronze Gold variant. Combining luxury with accessibility, the collection offers refined aesthetics, innovative materials, and a range of price points.

Samuel L
Omega X Swatch MoonSwatch Mission to Saturn and Mission to Jupiter, featuring premium rubber straps, displayed on a textured beige background.

Omega X Swatch MoonSwatch – The Collaboration That Shook the Watch World

Some watches make a splash when they’re released. And then there’s the Omega X Swatch MoonSwatch —a watch that didn’t just make waves, but created a full-blown tidal wave in...
Simon Dimopoulos