ARTICLES

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Panerai history – vintage-inspired image of military divers with a Panerai-style watch, reflecting the brand’s origins as a combat diving tool

The Panerai History Every Watch Enthusiast Should Know

Panerai is one of those brands that stands out—bold, functional, and full of history. But to understand what makes it different, we need to start from the very beginning. In...
Albin Andersson
Where-to-buy-MoonSwatch-Mission-to-the-Pink-Moonphase–product-photo-showing-the-watch-with-black-strap-on-pink-background

Where to buy MoonSwatch Mission to the Pink Moonphase

Something unusual is happening in the world of watches—and if you're a MoonSwatch fan, you’ll want to pay close attention. The long-rumored MoonSwatch “Mission to the Pink Moonphase” is real....
Albin Andersson
Three Tudor Black Bay models shown with rubber straps – part of the modern chapter in Tudor watches history.

Tudor Watches History: From Rolex’s Shadow to a Legacy of Its Own

What happens when a watch brand is born in the shadow of a giant – and then chooses to carve out a legacy of its own? The story of Tudor...
Albin Andersson

Swatch CEO Spotted Wearing a Pink MoonSwatch – Could This Be the Next Big Release?

The watch world is on fire! Swatch CEO Nick Hayek has been caught wearing what looks like a brand-new pink MoonSwatch , and fans are going crazy. Could this be...
Albin Andersson

How to Choose the Best Strap for Your MoonSwatch Mission to Mercury

The MoonSwatch Mission to Mercury is one of the sleekest and most versatile models in the MoonSwatch collection. With its monochrome design, it deserves a strap that enhances its look...
Albin Andersson
Vintage deep-sea diver wearing a classic diving suit and helmet, sporting an Omega Seamaster – a watch built for extreme underwater conditions.

The Omega Seamaster Story: From Deep Seas to the Big Screen

The Omega Seamaster is more than just a watch, it's a story of adventure, passion, and timeless design. For over 70 years this iconic dive watch has evolved to meet...
Albin Andersson
Two Omega Speedmaster watches with black rubber straps on textured black leather background – premium strap upgrade for Speedmaster Moonwatch.

The Story of the Omega Speedmaster: From the Racetrack to Space

The Omega Speedmaster is more than just a watch. It represents adventure, ambition and human achievement. From the world of motorsports to the surface of the Moon, its journey is...
Albin Andersson

Mission to the Pink Moon Phase – Is This the Next MoonSwatch Release?

Swatch has done it again. A cryptic Instagram post, a surreal pink moon glowing in the night sky, and a tiny yet powerful hint: Mission to the Pink Moon Phase....
Mia Litström
New Strategy for Rolex? Exclusive Boutiques Could Become a Reality

New Strategy for Rolex? Exclusive Boutiques Could Become a Reality

In recent years, the luxury watch industry has witnessed a significant shift, with brands aiming to exert greater control over their sales channels. A prominent example is Rolex's acquisition of...
Albin Andersson
Hands On - The New Omega Seamaster Planet Ocean Worldtimer Collection 2025

Hands On - The New Omega Seamaster Planet Ocean Worldtimer Collection 2025

OMEGA has once again redefined luxury sports watches with the release of the Seamaster Planet Ocean Worldtimer, a 45.50mm masterpiece crafted in ceramic. This latest addition to the Planet Ocean...
Albin Andersson
Upgrade Your Omega X Swatch Moonswatch 1965 with the Perfect Strap

Upgrade Your Omega X Swatch Moonswatch 1965 with the Perfect Strap

The Omega X Swatch Moonswatch 1965 is an exciting timepiece that combines classic inspiration with modern materials. While the watch itself makes a statement, the right strap can completely transform...
Albin Andersson
Introducing the New Omega × Swatch  MoonSwatch 1965: A Tribute to a Legendary Milestone

Introducing the New Omega × Swatch MoonSwatch 1965: A Tribute to a Legendary Milestone

Swatch and Omega have unveiled the latest addition to the MoonSwatch collection: the MoonSwatch 1965. This highly anticipated release pays homage to the historic moment on March 1, 1965, when...
Albin Andersson