YOUR STRAP IS DONE

Most people replace their strap about two years too late. A strap never breaks in one dramatic moment. It just gets a little worse every month. Here are the seven signs. Recognise three or more? It's done.

  1. Hardened rubber, it does not flex like it did.
  2. Discolouration, the white went grey.
  3. ⁠⁠A gap at the lugs, you see it from across the room
  4. ⁠⁠A buckle that slips, one notch, then two.
  5. Itching in the heat, every summer, same thing.
  6. Changing it requires tools.
  7. You take the watch off before every workout.
Replace My Strap

350K+ Strap Sold

6+ Years of strapmaking

SO WHAT DO YOU REPLACE IT WITH?

This is exactly the problem we built Wristbuddys around. Whatever your strap failed at, there's a better version of it here.

  • Rubber made from our Vertech™ blend, refined over five years to stay soft, keep its colour and shrug off sweat, salt and water. Leather from Mastrotto in Italy and Haas Tannery in France, thin and flexible but built to hold its shape and age into a beautiful patina. And everything in between, from sailcloth to original style clasps.
  • Fit is never a guess. Our fitted straps are designed from a 3D scan of the exact watch model they're made for, and our classic straps come in precise widths that sit tight at the lugs. Either way, no gap.

  • Changing takes five seconds, no tools. The 5-second swap means rubber for the gym, leather for dinner, without touching a spring bar tool.

  • Over 200,000 watch owners have made the switch, and they rate us 4.7 out of 5. Every Vertech™ rubber strap comes with a Lifetime Warranty, shipping is free worldwide, and if you order before 15:00 CET, it ships today.

Your watch was never the problem. The strap was.

Brown Curved CTS Rubber Strap image
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