Rolex made waves at Watches and Wonders 2025, turning Geneva into the epicenter of watch world buzz. As expected, the brand unveiled a mix of bold updates and refined surprises that had collectors and enthusiasts talking.
From brand-new model families to daring dial colors and bracelet options, the 2025 lineup blends heritage with fresh thinking. In this article, we’ll take you through all the key releases, and how you can give your current Rolex a fresh twist.
The New Land-Dweller
The biggest headline this year is the introduction of an entirely new model: the Rolex Land-Dweller . This is perhaps the most significant launch from Rolex in recent years. Inspired by vintage design and built with Rolex’s first high-frequency mechanical movement, the all-new Caliber 7135, this watch marks a technical leap forward.
Its case design is reminiscent of 1970s references such as the 1530 and Oysterquartz models, but the Land-Dweller is 20% thinner than the Datejust, making it both sleek and robust. With its integrated bracelet, the Land-Dweller positions Rolex firmly in the sport-luxury segment.
It is available in two sizes: 36 mm and 40 mm , and comes in three variations:
Oystersteel: From $13,900 (depending on size and configuration)
Everose gold: From $42,100 (depending on size and configuration)
Platinum: From $59,200 (depending on size and configuration)
Oyster Perpetual: The End of an Era, the Start of a New One
Rolex has officially discontinued the beloved Celebration dial from the Oyster Perpetual collection—a model that quickly became iconic thanks to its lively, colorful dials. In its place, Rolex has introduced a range of new dials that reshape the identity of this essential line.
Among the new variants are fresh pastel tones, including Pistachio, Blue, Turquoise, Lavender, Pink, Beige, Silver, Green, and Black. These are available in five sizes: 28 mm, 31 mm, 34 mm, 36 mm, and 41 mm and maintain the minimalist and balanced design language that defines the Oyster Perpetual series. While understated in their complication, these watches speak volumes in their aesthetic refinement and attention to dial detail.
GMT-Master II: Evolution and Unexpected Twists
The beloved Pepsi GMT remains in Rolex’s lineup, cementing its place as a timeless classic. Despite persistent rumors and collector hopes, there is still no sign of a Coke GMT , preserving the mystery and speculation around Rolex’s next big move.
One of the most surprising announcements is a destro Sprite GMT in white gold , which confirms previous leaks. While more understated than past GMT launches, this release showcases Rolex’s subtle approach to innovation.
In addition, Rolex introduced a new dial called Tiger Iron for the GMT-Master II in both Everose gold and yellow gold. This striking pattern adds depth and flair to the luxurious case materials.
Daytona: New Faces for a Classic
Rolex released three new Cosmograph Daytona versions:
White gold with blue dial
Yellow gold with green dial
Yellow gold with turquoise dial on Oysterflex
Each variation introduces a bold new dial color to the Daytona lineup without changing the watch’s classic character.
Sky-Dweller: A Touch of Elegance
Rolex introduced a fresh green dial for the Yellow Gold Sky-Dweller, available in two versions:
Full yellow gold with green dial
Yellow gold with green dial on Oysterflex
This subtle update reinforces the Sky-Dweller’s reputation as one of Rolex’s most technically advanced and visually refined watches.
Datejust: A New Red Variant
Rolex has discontinued the floral diamond-set dials in the Datejust 31 line and introduced a new red sunburst dial set with diamonds. The bold color and elegant execution further elevate the model’s luxurious appeal.
1908 Collection: Elegant Expansion
Rolex’s relatively new 1908 line received two new variants featuring a full yellow gold Jubilee-style bracelet. While the dials remain the same as previous models, the new bracelet enhances the overall presence of the watch.
Whether you're lucky enough to get your hands on one of the new 2025 models or already own a Submariner, GMT-Master II or Daytona, a rubber strap can breathe new life into your timepiece.
At Wristbuddys, we offer high-quality rubber straps designed specifically for Rolex models. They're comfortable, water-resistant, and perfect for giving your watch a sportier, more contemporary look—without compromising the elegance Rolex is known for.
Final Thoughts
The Rolex 2025 releases showcase the brand's ability to evolve while staying true to its heritage. From vibrant colors to brand-new collections, there's something for every kind of enthusiast this year. If you're inspired by the new drops, now might be the perfect time to explore how a simple strap upgrade can transform your watch game.
