Privacy policy

Last updated: 27 June 2026

This Privacy Policy describes how MJS Internethandel AB, operating the online store Wristbuddys at wristbuddys.com (the "Site", "we", "us", or "our"), collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

Data controller

The data controller responsible for your personal information is:

MJS Internethandel AB Company registration number: 559419-4457 Registered address: Östermalmsgatan 101, 114 59 Stockholm, Sweden Email: info@wristbuddys.com

If you have any questions about this policy or about how we handle your personal information, you can contact us using the details above.

Personal information we collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as "personal information".

Device information

• Examples of personal information collected: version of web browser, IP address, time zone, cookie information, which pages or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to analyse Site usage so we can improve it.
• Source of collection: collected automatically when you access the Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processors, including Shopify, Google, Meta, Klaviyo, and Triple Whale.

Order information

• Examples of personal information collected: name, billing address, shipping address, payment information (including card details processed by our payment providers), email address, and phone number.
• Purpose of collection: to provide products and services to you, to fulfil our contract with you, to process payment, to arrange shipping, to provide invoices and order confirmations, to communicate with you, to screen orders for fraud and risk, and, where this matches the preferences you have shared with us, to send you information or advertising about our products and services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processors, including Shopify, our payment providers, our shipping and fulfilment partners, and Klaviyo.

Customer support information

• Examples of personal information collected: your name, email address, phone number, order details, and any other information you choose to share with us when you contact us.
• Purpose of collection: to provide customer support and to respond to your enquiries.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processors that help us deliver customer support, including Shopify and Klaviyo.

Marketing and communications information

• Examples of personal information collected: email address, phone number, and your marketing preferences.
• Purpose of collection: to send you newsletters, offers, and other marketing communications where you have signed up or where we are otherwise permitted to do so, and to manage your preferences.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processors, including Klaviyo.

How we use your personal information

We use your personal information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfilling your orders, providing customer support, sending you communications you have asked for, and keeping you informed about new products, services, and offers. We also use it to detect and prevent fraud and to comply with our legal obligations.

Legal bases for processing (GDPR)

As a company established in Sweden, we process personal information in accordance with the General Data Protection Regulation (GDPR). We rely on the following legal bases:

• Performance of a contract: to process and deliver your orders and to provide the services you request.
• Compliance with a legal obligation: for example, to retain accounting records and to meet consumer protection and tax requirements.
• Your consent: for example, for certain marketing communications and for non essential cookies. You can withdraw your consent at any time.
• Our legitimate interests: to operate, secure, and improve our Site and business, to prevent fraud, and to market our products, provided these interests are not overridden by your rights and freedoms.

Sharing your personal information

We share your personal information with service providers (processors) that help us run our business and fulfil our contract with you. These include:

• Shopify, which powers our online store and checkout. You can read more here: https://www.shopify.com/legal/privacy
• Our payment providers, which process your payments securely.
• Our shipping and fulfilment partners, which deliver your orders.
• Klaviyo, which we use for email and SMS communications. You can read more here: https://www.klaviyo.com/legal/privacy
• Google and Meta, which we use for analytics and advertising (see "Behavioural advertising" below).
• Triple Whale, which we use to analyse marketing performance.

We may also disclose your personal information to comply with applicable laws and regulations, to respond to a lawful request such as a subpoena or search warrant, or to otherwise protect our rights.

We do not sell your personal information for money. Please see the "Your US privacy rights" section below for how certain advertising activities are treated under US state laws.

Behavioural advertising

We use your personal information to provide you with advertising and marketing communications that we believe may be of interest to you, and to measure how our advertising performs.

• We use Google Analytics and Google Ads to understand how visitors use the Site and to deliver and measure advertising. You can read more here: https://policies.google.com/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout and manage Google ad personalisation here: https://adssettings.google.com
• We use the Meta Pixel and the Meta Conversions API to deliver and measure advertising on Facebook and Instagram. You can manage your Meta ad preferences in your Facebook and Instagram account settings.

We share information about your use of the Site, your purchases, and your interaction with our ads with these advertising partners, in some cases directly and in some cases through cookies or similar technologies, depending on your location and your consent.

You can opt out of interest based advertising from many companies through the following portals:

• Network Advertising Initiative: http://optout.networkadvertising.org/
• Digital Advertising Alliance: http://optout.aboutads.info/
• European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/

Cookies

We use cookies and similar technologies on the Site. When you first visit, you can accept or decline non essential cookies through our consent banner, and you can change your choice at any time. For full details of the cookies we use and how to manage them, please see our Cookie Policy.

International transfers of your personal information

We are based in Sweden, and your personal information may be processed within the European Economic Area and transferred to and stored in countries outside it, including Canada and the United States, by our processors. Where personal information is transferred outside the European Economic Area, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses or, where applicable, the EU US Data Privacy Framework. For more information on how Shopify handles such transfers, see Shopify's documentation: https://help.shopify.com/en/manual/your-account/privacy/GDPR

Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy. Where we are required by law to keep certain information, we will do so for the period required. In particular, accounting records, including order and invoice information, are retained for seven years in accordance with the Swedish Bookkeeping Act (Bokföringslagen). After the applicable retention period ends, we delete or anonymise your personal information.

Your rights under the GDPR

If you are in the European Economic Area, you have the right to:

• access the personal information we hold about you;
• have inaccurate or incomplete personal information corrected;
• have your personal information erased, subject to our legal retention obligations;
• restrict or object to certain processing, including direct marketing;
• receive your personal information in a portable format;
• withdraw your consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us at info@wristbuddys.com.

You also have the right to lodge a complaint with the Swedish data protection authority, the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), if you believe your personal information has been handled unlawfully. You can find their contact details at https://www.imy.se

Your US privacy rights

Depending on the US state in which you live, including California under the California Consumer Privacy Act as amended by the California Privacy Rights Act, you may have additional rights regarding your personal information.

Over the past 12 months, we have collected the categories of personal information described in the "Personal information we collect" section, including identifiers, contact and order details, payment information, internet and device activity, and inferences used for advertising.

Our use of advertising cookies and similar technologies to share information with partners such as Google and Meta may be considered "sharing" or "selling" of personal information under some US state laws, even though we do not exchange your information for money.

Subject to the limits in applicable law, you may have the right to:

• know and access the personal information we have collected about you;
• request deletion of your personal information;
• correct inaccurate personal information;
• opt out of the "sale" or "sharing" of your personal information for targeted advertising;
• be free from discrimination for exercising your rights.

To opt out of the sharing of your personal information for targeted advertising, you can decline or adjust non essential cookies through our consent banner, or contact us at info@wristbuddys.com. We also honour the Global Privacy Control (GPC) browser signal where required by law.

To exercise any of your US privacy rights, please contact us at info@wristbuddys.com. We will not discriminate against you for exercising these rights.

Automated decision making

Our processor Shopify uses limited automated decision making to prevent fraud. This does not produce a legal or otherwise significant effect on you. Examples include:

• a temporary block of IP addresses associated with repeated failed transactions, lasting a small number of hours;
• a temporary block of payment cards associated with blocked IP addresses, lasting a small number of days.

If you are in the European Economic Area, you have the right to object to processing based solely on automated decision making, including profiling, where it has a legal or similarly significant effect on you.

Do Not Track and Global Privacy Control

Because there is no consistent industry standard for responding to "Do Not Track" browser signals, we do not currently respond to them. We do, however, honour the Global Privacy Control (GPC) signal where applicable law requires us to do so, as described in the "Your US privacy rights" section.

Children's privacy

The Site is not directed at children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can delete it.

SMS and mobile messaging terms

Operated by MJS Internethandel AB. Last updated: 27 June 2026.

The MJS Internethandel AB mobile message service (the "Service") is operated by MJS Internethandel AB. Your use of the Service constitutes your agreement to these terms and conditions ("Mobile Terms"). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time, and your continued use of the Service following the effective date of any changes constitutes your acceptance of those changes.

By consenting to the SMS and text messaging service, you agree to receive recurring SMS and text messages from and on behalf of MJS Internethandel AB through your wireless provider to the mobile number you provided, even if your mobile number is registered on a do not call list. Text messages may be sent using automated technology. Service related messages may include order updates and account alerts. Promotional messages may include promotions, special offers, and cart reminders.

You do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase. Participation is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Please check your mobile plan and contact your wireless provider for details.

You may opt out of the Service at any time. Text the keyword STOP to cancel, or click the unsubscribe link, where available, in any text message. You will receive a one time opt out confirmation message, after which no further messages will be sent unless you initiate them.

For support, text HELP or email info@wristbuddys.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including STOP or HELP requests, sent to a short code or telephone number that we have changed may not be received, and we will not be responsible for honouring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide a valid mobile number. If you change your mobile number, you will need to sign up again with the new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, for any errors in such information, or for any action you may take in reliance on the Service.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. When we make changes, we will update the date at the top of this page.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@wristbuddys.com.