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Tudor has just revealed their 2025 watch lineup at Watches & Wonders – and it's one of their most exciting in years. This year’s novelties include four standout models: Black Bay 58 Burgundy , with a deep red dial and vintage inspiration Pelagos Ultra , built for extreme diving Black Bay 68 , a larger take on the classic dive watch Black Bay Pro Opaline , now with a fresh white dial Tudor continues to blend classic design with modern upgrades – and there’s a lot to love here. Let’s take a closer look. Black Bay 58 Burgundy The Black Bay 58 is a fan favorite, and now it's available in a stunning burgundy version. Both the dial and the aluminum bezel insert feature a deep red tone with a subtle sunray finish that catches the light beautifully. This color isn’t new to Tudor—it's inspired by a 1990s prototype of the Tudor Submariner that was never released. By reviving that idea, Tudor adds a bit of hidden history to an already iconic watch. In terms of size and feel, it sticks to the formula that made the BB58 so popular: a 39mm stainless steel case, slim profile, and a perfect balance between vintage and modern. It wears incredibly well on most wrists and has become a go-to for those who want a classic dive watch with everyday comfort. Inside, the watch runs on Tudor’s MT5400-U movement. This updated version is METAS-certified, meaning it’s not just accurate – it’s resistant to magnetic fields and has passed some of the toughest standards in the industry. Tudor gives you a few strap options for this model. You can go for a polished steel bracelet, a vintage-style riveted bracelet, or a fitted rubber strap – all equipped with the improved “T-fit” clasp that lets you adjust the size on the fly. Want to make it even more personal? Swap in a Tudor rubber strap for a sporty, lightweight feel that’s perfect for warmer days. Black Bay 68 With the new Black Bay 68, Tudor takes a confident step forward – while keeping one foot firmly in its past. The 43mm case is the largest in the Black Bay line, making it a strong statement piece. But more than just its size, this watch represents a clear link to Tudor’s golden era of dive watches – the late 1960s and early ’70s – when the brand supplied rugged, reliable timepieces to the French Navy and other military forces. That legacy can be felt in every detail. The dial options – a brushed Tudor blue or a crisp silver with black accents – offer excellent legibility and a vintage-meets-modern feel. The classic snowflake hands and black bezel complete the look, reminding us where this watch comes from. Inside, it houses the MT5601-U calibre – a robust, COSC-certified movement with 70 hours of power reserve and enhanced magnetic resistance. It’s the kind of performance you’d expect from a tool watch built to go anywhere. The overall impression? This is a Black Bay designed for those who love the history, but want it with a bit more attitude. Pelagos Ultra After the vintage-inspired Black Bay 58 and the bold new BB68, Tudor shifts gears with its most serious dive tool yet: the Pelagos Ultra . This is not just a design update – it’s a full-on performance machine. Made entirely from titanium, the case is brushed throughout and features sharp beveled edges on the sides, giving it a modern, technical look. With water resistance up to 1,000 meters , this watch doubles the depth rating of the standard Pelagos, and lives up to its name. While the original Pelagos 39 focused on sleek proportions, the Ultra brings more wrist presence. The case has grown slightly to 43mm in diameter and 14.5mm thick – just enough to match the upgraded capabilities without feeling oversized. It still wears comfortably and remains true to Tudor’s tool-watch DNA. Inside ticks a METAS-certified movement , offering excellent precision, magnetic resistance, and reliability under pressure. That makes the Ultra not just a diver’s watch in looks – but in function, too. Importantly, Tudor isn’t replacing the 500-meter model. Instead, the Pelagos Ultra joins the lineup as a more robust alternative for those who want even more performance from their dive watch. Black Bay pro The Black Bay Pro returns in 2025 with a fresh update. It keeps everything that made the original a favorite – like the 39mm steel case, fixed 24-hour bezel, and built-in GMT function – but now comes with a clean, white opaline dial . This new dial isn’t just for looks. The lighter color improves readability and gives the watch a brighter, more modern feel. It works especially well with the bold markers, signature snowflake hands, and the yellow GMT hand. Inside, it still runs on the reliable MT5652 movement , known for its durability and accuracy. The watch is available on a steel bracelet, a rubber-leather hybrid strap, or a black fabric strap with contrast stitching – so you can choose the look that suits you best. OUR TUDOR STRAPS See Product See Product See Product See Product See Product Albin Andersson

Rolex made waves at Watches and Wonders 2025, turning Geneva into the epicenter of watch world buzz. As expected, the brand unveiled a mix of bold updates and refined surprises that had collectors and enthusiasts talking. From brand-new model families to daring dial colors and bracelet options, the 2025 lineup blends heritage with fresh thinking. In this article, we’ll take you through all the key releases, and how you can give your current Rolex a fresh twist. The New Land-Dweller The biggest headline this year is the introduction of an entirely new model: the Rolex Land-Dweller . This is perhaps the most significant launch from Rolex in recent years. Inspired by vintage design and built with Rolex’s first high-frequency mechanical movement, the all-new Caliber 7135, this watch marks a technical leap forward. Its case design is reminiscent of 1970s references such as the 1530 and Oysterquartz models, but the Land-Dweller is 20% thinner than the Datejust, making it both sleek and robust. With its integrated bracelet, the Land-Dweller positions Rolex firmly in the sport-luxury segment. It is available in two sizes: 36 mm and 40 mm , and comes in three variations: Oystersteel: From $13,900 (depending on size and configuration) Everose gold: From $42,100 (depending on size and configuration) Platinum: From $59,200 (depending on size and configuration) Oyster Perpetual: The End of an Era, the Start of a New One Rolex has officially discontinued the beloved Celebration dial from the Oyster Perpetual collection—a model that quickly became iconic thanks to its lively, colorful dials. In its place, Rolex has introduced a range of new dials that reshape the identity of this essential line. Among the new variants are fresh pastel tones, including Pistachio, Blue, Turquoise, Lavender, Pink, Beige, Silver, Green, and Black. These are available in five sizes: 28 mm, 31 mm, 34 mm, 36 mm, and 41 mm and maintain the minimalist and balanced design language that defines the Oyster Perpetual series. While understated in their complication, these watches speak volumes in their aesthetic refinement and attention to dial detail. GMT-Master II: Evolution and Unexpected Twists The beloved Pepsi GMT remains in Rolex’s lineup, cementing its place as a timeless classic. Despite persistent rumors and collector hopes, there is still no sign of a Coke GMT , preserving the mystery and speculation around Rolex’s next big move. One of the most surprising announcements is a destro Sprite GMT in white gold , which confirms previous leaks. While more understated than past GMT launches, this release showcases Rolex’s subtle approach to innovation. In addition, Rolex introduced a new dial called Tiger Iron for the GMT-Master II in both Everose gold and yellow gold. This striking pattern adds depth and flair to the luxurious case materials. Daytona: New Faces for a Classic Rolex released three new Cosmograph Daytona versions: White gold with blue dial Yellow gold with green dial Yellow gold with turquoise dial on Oysterflex  Each variation introduces a bold new dial color to the Daytona lineup without changing the watch’s classic character. Sky-Dweller: A Touch of Elegance Rolex introduced a fresh green dial for the Yellow Gold Sky-Dweller, available in two versions: Full yellow gold with green dial Yellow gold with green dial on Oysterflex This subtle update reinforces the Sky-Dweller’s reputation as one of Rolex’s most technically advanced and visually refined watches. Datejust: A New Red Variant Rolex has discontinued the floral diamond-set dials in the Datejust 31 line and introduced a new red sunburst dial set with diamonds. The bold color and elegant execution further elevate the model’s luxurious appeal. 1908 Collection: Elegant Expansion Rolex’s relatively new 1908 line received two new variants featuring a full yellow gold Jubilee-style bracelet. While the dials remain the same as previous models, the new bracelet enhances the overall presence of the watch. Whether you're lucky enough to get your hands on one of the new 2025 models or already own a Submariner, GMT-Master II or Daytona, a  rubber strap can breathe new life into your timepiece. At Wristbuddys, we offer high-quality rubber straps designed specifically for Rolex models. They're comfortable, water-resistant, and perfect for giving your watch a sportier, more contemporary look—without compromising the elegance Rolex is known for. Final Thoughts The Rolex 2025 releases showcase the brand's ability to evolve while staying true to its heritage. From vibrant colors to brand-new collections, there's something for every kind of enthusiast this year. If you're inspired by the new drops, now might be the perfect time to explore how a simple strap upgrade can transform your watch game. Albin Andersson

It's that time of the year again. Watches & Wonders 2025 is approaching, and as always, Rolex is at the center of speculation. While enthusiasts worldwide are guessing what new models might be unveiled, leaked images and rumors have already started circulating. Among the most talked-about predictions are a Tiffany Blue Daytona, a green Sky-Dweller, and perhaps the most controversial—an entirely new model series called the Land-Dweller. Visa detta inlägg på Instagram Ett inlägg delat av son of a watch (@sonofawatch) But how credible are these rumors? Are they based on insider information, or is Rolex orchestrating a well-planned smokescreen? Here at Wristbuddys, we analyze the latest leaks to determine what could actually become a reality. Given Rolex’s recent teaser on social media, it certainly seems like a new model is on its way. Tiffany Blue Daytona – A Perfect Match? A Daytona with a Tiffany Blue dial in yellow gold—it sounds like an aftermarket sensation, but is it a design masterpiece? Considering how popular the Tiffany Blue color has been on the Oyster Perpetual series, it's not far-fetched to think Rolex might capitalize on the hype. But combined with yellow gold? That’s a combination that will likely divide opinions—some will love it, while others may not see the appeal. Rolex is known for its strategic color choices, and they might be testing reactions before making a final decision. Historically, negative feedback on leaked images has led Rolex to scrap ideas before production. Will the Tiffany Blue Daytona meet the same fate? Green Sky-Dweller – A Logical Evolution If there’s one leak we can believe, it’s the green Sky-Dweller. Rolex has seen immense success with green dials on models like the Daytona, Day-Date, and Datejust. Giving the Sky-Dweller the same treatment would be a natural next step. Moreover, green and yellow gold are a proven combination—one that Rolex has mastered time and again. If a green Sky-Dweller is released at Watches & Wonders, expect long waitlists and skyrocketing resale prices. Rolex Land-Dweller – A New Model? The biggest surprise among the rumors is the possibility of an entirely new Rolex series—the Land-Dweller. The name has surfaced in patent filings, and speculation suggests it could feature an integrated bracelet, inspired by the classic Oysterquartz models. Besides the bracelet, the Land-Dweller is rumored to resemble a Datejust, which could make it a logical addition to Rolex’s lineup. But do we really need another Datejust-like model? Rolex is not known for frequently launching new collections, so if the Land-Dweller becomes reality, it would be one of the biggest announcements in years. Could this be the model teased in Rolex’s latest promotional material? Visa detta inlägg på Instagram Ett inlägg delat av son of a watch (@sonofawatch) GMT-Master II Sprite – Green Dial Upgrade? The GMT-Master II "Sprite" has been a polarizing release since its debut. As a left-handed crown (destro) model, it stands out but has never gained the same traction as the "Pepsi" or "Batman." The latest rumor suggests Rolex plans to give the Sprite a new green dial, which could be a smart move. With a black and green bezel, a matching green dial would provide better balance and character. Is this a guaranteed launch? Maybe not, but it seems far more plausible than a Tiffany Blue Daytona. Additionally, GMT celebrates its 70th anniversary in 2025, making a model refresh highly likely. Our Wishlist GMT-Master II “Coke” – The Long-Awaited ComebackOne of the most anticipated rumors is the reintroduction of the GMT-Master II with the iconic red-and-black bezel, known as "Coke." Following the success of the "Pepsi" and "Batman" versions, speculation is growing that Rolex might finally release a “Coke” in stainless steel or even white gold. This would be a welcome addition to the lineup.Explorer 36mm with a White Dial – A New “Polar” Variant?Another exciting rumor suggests that Rolex is considering launching an Explorer 36mm with a white dial—a first for this model. A “Polar” Explorer would likely appeal to both new and existing fans of the series and would certainly be a favorite among our team. OUR ROLEX STRAPS See Product See Product See Product See Product What Can We Expect? While we love to speculate, one thing remains certain—Rolex will always be Rolex. They reveal nothing until they are ready, and sometimes leaks are used as trial balloons to gauge market reaction. Of all the leaked models, the green Sky-Dweller seems the most probable, closely followed by a GMT-Master II Sprite with a green dial. The Land-Dweller could be one of the biggest surprises of the year. And the Tiffany Blue Daytona? We hope it’s just a Photoshopped dream (or nightmare). Regardless of what new releases Rolex unveils, one of the best ways to personalize your watch is with a high-quality rubber strap. Whether you own a Daytona, Sky-Dweller, or GMT-Master II, upgrading to a rubber strap enhances comfort and style. Check out our exclusive collection of the best rubber straps for Rolex to find the perfect fit for your timepiece. What do you think? Is one of these models your dream watch or a disappointment? Join the discussion with us on social media!

Rolex's latest catalog release gives us a fascinating glimpse into the future of one of the world's most iconic watch brands. Here’s a detailed breakdown of what Rolex has in store, along with some predictions about how these changes could influence the watch market and collector trends. Oyster Perpetual: End of an Era, Birth of a New Rolex has officially discontinued the beloved Celebration Oyster Perpetual, a model that quickly became an icon due to its vibrant, unique dial. Historically, Rolex’s discontinuations have often led to significant secondary market surges, suggesting the Celebration dial OP could become a highly coveted collector's piece. Meanwhile, Rolex introduced an array of new dials for the Oyster Perpetual series, significantly reshaping this foundational line. Expect increased interest as collectors gravitate toward these fresh, diverse choices. GMT Master: Continuity and New Surprises The Pepsi GMT remains firmly in Rolex’s catalog, reinforcing its status as a timeless classic. Despite persistent rumors and hopes, there’s still no sign of a Coke GMT. This absence maintains the mystique and the ongoing collector speculation around Rolex’s next big move. Excitingly, Rolex introduced a left-handed white gold Sprite GMT, which confirms prior leaks and speculation. This release, while somewhat understated for the GMT anniversary, reinforces Rolex’s commitment to both tradition and subtle innovation. Daytona: Fresh Faces on a Classic Rolex expanded dial options significantly for its Daytona line, especially in precious metal variants. Historically, dial variations often enhance collectibility. Collectors should anticipate increased desirability for these Oysterflex variants, especially given the prominence of Daytona models in recent auctions. Sky-Dweller: A Touch of Elegance The Sky-Dweller received a sophisticated update with a new dial for the Yellow Gold model on an Oysterflex bracelet. Considering the Sky-Dweller’s consistent appeal among collectors who appreciate technical complexity and luxury, this subtle update will likely reinforce the model’s market strength. Day-Date: Elegance Refined, Some Diamonds Left Behind Rolex has streamlined its Day-Date 36mm offerings, discontinuing several diamond-intensive white gold variants. New dials introduced for the rose gold 36mm models suggest a pivot towards subtle luxury rather than overt opulence. Expect these new dials to resonate strongly with collectors favoring understated elegance. Datejust: A Subtle Shift Towards Timeless Luxury Rolex discontinued its floral diamond-set dial across the Datejust 31 line, introducing new, elegant options in yellow and white gold. Historically popular for their timeless appeal, Datejusts often gain renewed collector interest following such updates, positioning these models for solid future appreciation. 1908 Collection: Continued Expansion Rolex’s relatively new 1908 line introduced two fresh variants, highlighting the brand’s ongoing interest in vintage-inspired elegance. With collectors increasingly appreciative of historically rooted designs, the 1908 series is likely to gain traction and become a collector favorite. Market Predictions and Production Insights Considering Rolex’s strategic discontinuations and dial updates, production in 2025 and beyond appears poised to maintain exclusivity while slightly broadening variety. Rolex’s ongoing balance between scarcity and desirability is likely to continue driving strong secondary market performance. Expect discontinued models, particularly the Celebration OP and various Datejust references, to become market stars. Conclusion Rolex continues to masterfully balance innovation and tradition. These updates not only confirm the brand’s strategic vision but also provide ample opportunity for collectors. With certain models discontinued and strategic new introductions, the watch community can confidently predict sustained demand, robust secondary market activity, and continued prestige for Rolex in the foreseeable future. Rolex 2025 Catalog Update: Complete Reference Guide Here is a detailed list of Rolex reference numbers, clearly highlighting discontinued and newly introduced models for 2025: GMT Master New Models: m126715chnr-0002 (RG Rootbeer) m126729vtnr-0001 (WG Lefty Sprite GMT) Continuing Models: Pepsi GMT (existing references remain) Not Introduced: Coke GMT (RONR / NRRO bezel) Sky-Dweller New Model: m336238-0004 (YG with new dial on Oysterflex) Daytona New Dial Options: m126518ln-0014 (YG/Oysterflex) m126518ln-0016 (YG/Oysterflex) m126508-0008 (YG/Oyster) m126509-0005 (WG/Oyster) m126519ln-0007 (WG/Oysterflex) m126505-0005 (RG/Oyster) m126515ln-0008 (RG/Oysterflex) m126515ln-0010 (RG/Oysterflex) Day-Date New References: m128235-0089 (RG 36mm) m128235-0090 (RG 36mm) Discontinued References: m128239-0025, 0026, 0027, 0029, 0030, 0044, 0045, 0060, 0064, 0066, 0070, 0072 (WG, diamond bracelet variants) Datejust New References: m278278-0049 (31mm YG) m278288rbr-0041 (31mm YG, diamond bezel) m278289rbr-0028 (31mm WG, diamond bezel) Discontinued Floral Dials: m278241-0031, m278241-0032, m278271-0031, m278271-0032, m278273-0031, m278273-0032, m278274-0035, m278274-0036, m278275-0045, m278278-0046, m278285rbr-0036, m278288rbr-0038, m278289rbr-0025, m278341rbr-0031, m278341rbr-0032, m278381rbr-0031, m278381rbr-0032 Oyster Perpetual New References: 34mm: m124200-0006, 0007, 0008, 0009, 0010, 0011 36mm: m126000-0011, 0012, 0013, 0014, 0015 28mm: m276200-0006, 0007, 0008, 0009, 0010, 0011 Discontinued References: 34mm: m124200-0002, 0003, 0004 41mm: m124300-0001, 0002, 0003, 0005, 0008 36mm: m126000-0002, 0003, 0009 28mm: m276200-0002, 0003, 0004 1908 Collection New References: m52508-0007 m52508-0008 This detailed reference list ensures clarity for collectors and enthusiasts looking to navigate Rolex’s 2025 catalog updates.

Panerai is one of those brands that stands out—bold, functional, and full of history. But to understand what makes it different, we need to start from the very beginning. In 1860, a man named Giovanni Panerai opened a small shop in Florence, Italy. It sold watches, offered repairs, and—uniquely—served as the city’s first watchmaking school. This was more than just a store. It was the starting point of a family legacy rooted in precision and practical design. Panerai History: A Legacy Born from Function Giovanni's grandson, Guido Panerai, expanded the business in the early 1900s. He saw an opportunity to work with the Royal Italian Navy and began developing tools and instruments for them. This partnership would become central to Panerai’s identity. In 1916, Panerai introduced Radiomir , a luminous substance made with radium. It glowed in the dark, making it easier to read equipment in low-light or underwater conditions. Though it was originally used for tools and gauges, it laid the foundation for what would become Panerai’s most iconic watches Built for Combat, Not Commerce In 1936, the Italian Navy needed a wristwatch that could handle diving missions. Panerai answered with the first Radiomir watch . It had a large, cushion-shaped case and an easy-to-read dial. Rolex supplied the case and movement, while Panerai focused on the dial and assembly. These watches were built for utility, worn by combat divers in an elite unit called the Decima Flottiglia MAS during World War II. Their design wasn’t about looks—it was about reliability in the harshest conditions. The Shift to Luminor By the 1950s, the dangers of radium were becoming clear. Panerai developed Luminor , a safer material based on tritium, and released a new case design to match. The updated watches featured thicker lugs, a crown-protecting bridge, and what’s now known as the “sandwich dial.” This new look was bold, functional, and instantly recognizable—everything Panerai stood for. The Rolex Connection From the 1930s to the 1950s, Rolex played a key role in Panerai’s development. Their waterproof Oyster cases and reliable mechanical movements helped Panerai produce durable, military-grade watches. These early Rolex-Panerai collaborations are now some of the most collectible vintage watches in the world. They represent a moment when two legendary brands worked together to solve real-world challenges. The Depth Gauge That Never Was In 1956, Panerai came up with an idea that was ahead of its time—a wristwatch with a built-in depth gauge . Designed for Egyptian military divers, the watch could measure how deep the wearer was underwater. Although it was never mass-produced, the concept showed how Panerai always thought like engineers. It wasn’t about making fancy watches—it was about solving problems. Opening to the Public Until 1993, Panerai watches weren’t sold to the public. They were made for military use only. That changed when the brand introduced its first commercial collection. The watches were still big, bold, and simple—just like the military versions. Shortly after, Sylvester Stallone discovered Panerai while filming in Rome. He wore one in the movie Daylight and even ordered custom editions for friends. This Hollywood connection helped introduce the brand to a whole new audience. The Richemont Era In 1997, Panerai was acquired by the Richemont Group, a global luxury powerhouse. With more resources, the brand expanded its lineup, developed in-house movements, and opened boutiques around the world. Despite the growth, Panerai stayed true to its roots. Even the latest models reflect the original principles: clarity, reliability, and strong visual identity. Signature Models Radiomir 1936 – The very first dive watch Panerai created. Luminor Marina – Known for its crown guard and clean dial. Submersible – A modern take on the rugged dive watch. Egiziano (GPF-2/56) – Built for the Egyptian Navy. Huge, distinctive, and rare. More Than a Watch Brand Panerai has earned a loyal following over the years. A global community known as the Paneristi continues to support the brand, drawn to its design and purpose-driven heritage. Panerai doesn’t follow trends. It focuses on function. These watches are made to be used—and that’s exactly why they connect so deeply with owners. Modern Materials, Same DNA Today, Panerai is still innovating. The brand uses advanced materials like Carbotech and Fibratech , and has committed to using recycled steel and lowering its environmental impact. Even with all these updates, Panerai watches still feel like they’re made to serve a purpose. They’re built to perform—and built to last. Why Panerai Still Resonates Wearing a Panerai is different. It’s not just about the design—it’s about the story behind it. The weight, the shape, the simplicity—they all come from a time when watches were made for missions, not for marketing. Many Panerai owners choose to match their watch with a Panerai rubber strap , adding comfort and flexibility without losing the rugged character the brand is known for. In summary: Panerai started with a simple goal: to build reliable tools for professionals. Today, it stands as a symbol of function-first design, trusted by divers, collectors, and watch lovers around the world. Its history isn’t just impressive—it’s built into every watch it makes. Albin Andersson

Something unusual is happening in the world of watches—and if you're a MoonSwatch fan, you’ll want to pay close attention. The long-rumored MoonSwatch “Mission to the Pink Moonphase” is real. That much is clear. But what isn’t so clear... is where you’ll be able to buy one . While collectors eagerly await April 1st—the official release date—Swatch has thrown a curveball that no one saw coming. Instead of listing store locations or online drop times, they’ve launched a cryptic and playful campaign that hints at a moving, real-life treasure hunt . And the star of the show? A bright pink Fiat 500. Visa detta inlägg på Instagram Ett inlägg delat av Swatch (@swatch) The Pink Rolling Planet Has Landed Swatch has built up the launch through a series of playful and mysterious teaser videos. One clip shows a pink Fiat 500 being washed and prepped, its rear window reading “MISSION TO THE PINK MOONPHASE.” Others feature swarms of tiny pink cars pouring out from Swatch HQ, full-size Fiats cruising through drive-thrus, and cryptic captions like “Follow along to see where…” and “Next destination loading…” Each post adds a piece to the puzzle—and the message is becoming clearer with every update: this won’t be a traditional in-store release. The Pink MoonSwatch seems set to appear through pop-up sales from Swatch’s now-iconic pink cars, creating a launch experience that feels more like a scavenger hunt than a standard product drop. What makes this even more exciting is how Swatch has turned the launch itself into a spectacle. These Fiat 500s—dubbed the “Pink Rolling Planet” by fans—aren’t just flashy marketing props. They’re at the heart of the distribution plan, moving through cities, catching attention, and likely carrying one of the most anticipated MoonSwatch models to date. Where to Buy the Pink MoonSwatch – and How to Be Ready If you’re hoping to secure the Pink MoonSwatch, your best bet is to follow the clues Swatch is leaving behind: Follow Swatch on Instagram and turn on notifications—they're dropping hints in captions and reels. Pay close attention to teaser videos—look out for landmarks, shop signs or even license plates. Join active MoonSwatch communities like Reddit or Discord—fans often crowdsource real-time updates. Keep your eyes on major cities—high-traffic areas are the most likely hotspots for pop-ups. There’s been no confirmation of an online release, and as of now, Swatch hasn’t listed any participating stores. So if you’ve been asking yourself where to buy the Pink MoonSwatch, following Swatch’s latest clues might be your only shot. We’ve seen similar car-based launches on a smaller scale before, but this is the first time it looks like the entire release may be handled this way. It’s bold, it’s different, and it adds an extra layer of exclusivity to an already limited watch. Want to dive deeper into how this all started? Don’t miss our  breakdown of the early rumors , or  when the Swatch CEO was spotted wearing the Pink MoonSwatch himself . Got One? Here’s the Strap It Deserves Let’s face it—half the fun of a MoonSwatch is making it your own. That’s why we’ve created a rubber strap made specifically for the Pink Moonphase . Check out our rubber strap for Mission to the Pink Moonphase – perfectly color-matched, soft, and ready to wear the moment you get your hands on the watch. Whether you’re going full monochrome or adding contrast, this strap completes the look. We know many collectors love swapping straps, and if you’re planning to wear your MoonSwatch daily, comfort and durability matter. This strap delivers on both. A Watch Drop Unlike Any Other Swatch could’ve followed the usual playbook: announce the launch, open the stores, let the crowds in. But instead? They gave us pink cars, hidden messages, and the thrill of the chase. This isn’t just a product release—it’s a mission.And if you want to complete it, stay alert... because this time, the watch might come to you. Albin Andersson

What happens when a watch brand is born in the shadow of a giant – and then chooses to carve out a legacy of its own? The story of Tudor is one of precision, rebellion, and quiet confidence. Who Owns Tudor Watches? To understand the story of Tudor, we need to begin with a name that resonates across horological history: Hans Wilsdorf, the founder of Rolex. In 1926, Wilsdorf registered the trademark "The Tudor" with the vision of offering watches that would uphold Rolex’s standards of quality and dependability – but at a more accessible price point.  In his own words, Wilsdorf wanted to create “a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain standards of dependability.”  So yes, Tudor is owned by Rolex, or more precisely, by the Hans Wilsdorf Foundation, the same trust that owns Rolex. But from the very beginning, Tudor was never meant to be a “budget Rolex” – it was designed to be a different kind of watch for a different kind of customer. Tudor Watches History: Origins from 1926 to 1949 The first Tudor watches began appearing in the 1930s. Early models carried the simple Tudor name on the dial, often in elegant cursive script. These watches were smaller, more affordable, and aimed at a wider audience than Rolex’s more exclusive offerings.  By 1946, the brand had grown to the point where Montres Tudor S.A. was officially established. Rolex continued to support Tudor with robust cases, crowns, and quality control, while using third-party Swiss movements to keep costs down.  The brand’s identity started to take shape, with its logo evolving from the Tudor rose to a shield, symbolizing strength and reliability. The transformation was more than visual – it reflected the brand's growing confidence. Military-Grade Performance Tudor earned its stripes not in a boardroom, but in the field.  In the 1950s, the French Navy (Marine Nationale) adopted Tudor watches as official equipment for their divers. Tudor’s rugged Submariner models, launched in 1954, quickly gained a reputation for withstanding extreme underwater conditions.  These watches weren’t luxury pieces tucked away in collectors' safes – they were tools for soldiers, divers, and adventurers. The North Greenland Expedition in the 1950s relied on Tudors for their harsh Arctic missions. In short, Tudor was built to be used. Visa detta inlägg på Instagram Ett inlägg delat av TUDOR Watch OFFICIAL (@tudorwatch) The Rise of Icons Tudor’s historical catalog is filled with references that collectors admire today: Tudor Submariner 7922 (1954): their first diving watch Tudor “Monte Carlo” Chronographs (1970s): known for their bold, colorful dials Tudor Prince Date+Day : a classic with day and date complications Though inspired by Rolex’s technical standards, these watches began to take on a life of their own. The designs grew bolder, the cases chunkier, the colors more playful. Tudor was learning to speak with its own voice. The Comeback Era After a quieter period in the '80s and '90s, Tudor roared back to life in the 2010s.  With the launch of the Heritage Black Bay and Pelagos, Tudor rediscovered its vintage soul – and reinvented it with modern materials and movements. These watches paid tribute to the past without feeling stuck in it. They were bold, robust, and ready to be worn.  In-house movements followed, proving that Tudor was no longer dependent on third-party calibers. Today, models like the Black Bay 58, Pelagos FXD, and the Chrono continue to build on Tudor's tool-watch heritage.  Tudor also stepped into the world of motorsport and adventure, partnering with ambassadors like David Beckham, Jay Chou, and the Alinghi Red Bull Racing team. The message was clear: Tudor is not your granddad’s Rolex alternative. It’s a brand made for bold moves. Visa detta inlägg på Instagram Ett inlägg delat av TUDOR Watch OFFICIAL (@tudorwatch) More Than a “Little Rolex” Tudor has long carried the label of “Rolex’s little brother.” But in truth, Tudor is a watch brand that chose to walk its own path.  Instead of chasing luxury, it chased reliability. Instead of marketing polish, it earned its place through performance. While Rolex conquered the spotlight, Tudor built quietly – and today, stands proud as one of the most respected tool-watch makers in the world. Tudor in the Real World: A Watch for the Bold While Tudor’s heritage is deeply rooted in military operations and icy expeditions, its appeal has always extended far beyond the rugged and adventurous.  You’ll find Tudor on the wrists of creative professionals, entrepreneurs, and independent thinkers — people who choose their timepieces not for status, but for meaning. Tudor isn’t about showing off; it’s about showing up — with character, resilience, and purpose.  There’s something undeniably cool about wearing a Tudor. It says you know your watches. That you respect heritage. That you value craftsmanship. And that you don’t need to follow the crowd to know you’ve made a good choice. What It Means to Wear a Tudor Today Wearing a Tudor isn’t about making a statement to others – it’s about making a statement to yourself. It’s a nod to purposeful design, to heritage without pretense, and to watches that are meant to be worn, not just admired.  Modern Tudor owners are often those who know their watches. They value craftsmanship and functionality, but don’t need the validation of a crown logo. They choose Tudor not because it’s a "budget Rolex," but because it’s a brand with its own soul – one forged in icy expeditions, military operations, and decades of quiet innovation.  Choosing Tudor means choosing history, rugged charm, and a legacy that lives on your wrist. Lorem ipsum dolor sit amet consectetur adipisicing elit. Illum neque eaque, autem sit soluta, voluptatum libero magnam tempore ullam at harum vel, ad reprehenderit, nemo veniam quas in voluptas hic. Lorem ipsum dolor, sit amet consectetur adipisicing elit. Natus id officia omnis suscipit aut architecto repellat a quia eaque reiciendis blanditiis perferendis hic, nihil, mollitia. Iste velit aperiam, numquam dolorem. Looking to give your Tudor a fresh new look? Explore our collection of rubber straps for Tudor watches. Albin Andersson

The watch world is on fire! Swatch CEO Nick Hayek has been caught wearing what looks like a brand-new pink MoonSwatch , and fans are going crazy. Could this be the most exciting MoonSwatch release since the original? Swatch CEO Pink MoonSwatch – The Biggest Leak Yet? At a recent event, Hayek was seen rocking a bold pink MoonSwatch with a white dial and black bezel —and it didn’t go unnoticed. Swatch hasn’t said a word about it yet, but history tells us that when their CEO wears an unreleased watch, something big is coming. Collectors are already zooming in on every detail, breaking down what this could mean. Is this just a one-off, or is Swatch about to drop a game-changing release? Visa detta inlägg på Instagram Ett inlägg delat av Vintage Swatch 🇮🇹 (@vintage_swatch_) Mission to the Pink Moon Phase – Is It Finally Happening? Rumors have been swirling about a possible Mission to the Pink Moon Phase edition. Some believe Swatch may have even registered the name, hinting at an upcoming launch. And now, with Hayek himself showing off a hot pink MoonSwatch , speculation has hit a whole new level. This version keeps the signature MoonSwatch design —a lightweight Bioceramic case, Speedmaster-style subdials, and a sporty Velcro strap . But eagle-eyed fans have noticed a few tiny differences compared to past models. Could this be a special edition with new features? And here’s the real kicker— Swatch has been teasing something for April 1st . Could this be their way of dropping a hint? If so, we might not have to wait long to find out. What’s Next for MoonSwatch? Swatch and Omega have mastered the hype drop , rolling out surprise releases and keeping collectors on their toes. If this pink version becomes official, it could mean more bold, unexpected designs in the future. Could we see a Mission to the Lavender Moon or a Mission to the Sunset Moon next? What We Know So Far Swatch CEO Nick Hayek was seen wearing an unreleased pink MoonSwatch. It features a white dial, black bezel, and a bold pink case. Rumors about a ‘Mission to the Pink Moon Phase’ model have been gaining momentum. Swatch has teased something happening on April 1st—could this be the big reveal? No official confirmation from Swatch—yet. When Will It Drop? Swatch loves to keep fans guessing, often revealing new releases just weeks before they hit stores. With April 1st right around the corner, excitement is reaching new heights. Could this be the day the pink MoonSwatch makes its debut? If Swatch follows its usual pattern, we might see this watch sooner than expected . Until then, all we can do is wait—and keep an eye on the wrists of Swatch execs for more clues. Want to upgrade your MoonSwatch with the perfect strap? Check out our premium Moonswatch strap collection at Wristbuddys! Albin Andersson

The MoonSwatch Mission to Mercury is one of the sleekest and most versatile models in the MoonSwatch collection. With its monochrome design, it deserves a strap that enhances its look while providing comfort and durability. So, what’s the best strap for it? The ideal choice is a high-quality rubber strap—you can explore all available options in our Moonswatch strap collection. It’s durable, comfortable, and perfectly matches the watch’s sporty yet sophisticated style. In this guide, we’ll walk you through how to choose the best strap and highlight the top options for your MoonSwatch Mission to Mercury. Why Upgrade Your MoonSwatch Strap? The stock strap on the MoonSwatch Mission to Mercury is functional, but upgrading to a premium strap can make a huge difference. A well-made rubber or leather strap molds to your wrist for a better fit , adds a stylish touch , and makes your watch feel even more personal and unique . Plus, a high-quality strap ensures your MoonSwatch stays comfortable and durable for everyday wear. A strap upgrade also allows you to tailor your watch to different occasions. Whether you’re heading to a business meeting, a casual outing, or an adventurous weekend, switching straps lets you adapt your watch to match your style and activities. What to Consider When Choosing a Strap When picking a new strap, focus on comfort, durability, and style . A rubber strap is perfect for those who want a modern, water-resistant option, while leather adds a refined, classic touch. The strap should also match the watch’s sleek, futuristic aesthetic and feel comfortable whether you wear it casually or daily. Another important factor is strap width and fit . The MoonSwatch Mission to Mercury has specific lug dimensions, so ensuring compatibility is key. A poorly fitted strap can affect both comfort and durability over time. Best Strap Materials for MoonSwatch Mission to Mercury Rubber Straps – The Best Choice for Everyday Wear A rubber strap is the go-to choice for a sporty and stylish look. If you want a strap that perfectly matches the Mission to Mercury, check out our rubber strap for MoonSwatch Mission to Mercury . It’s water-resistant, highly durable, and ultra-comfortable. Plus, it pairs perfectly with the MoonSwatch Mission to Mercury’s dark, futuristic design. Rubber straps are also easy to clean and maintain, making them ideal for those who lead an active lifestyle. Whether you’re out in the rain or sweating in the summer heat, a rubber strap ensures your watch remains secure and stylish. Looking for a high-quality rubber strap? Check out this premium rubber strap designed specifically for the MoonSwatch Mission to Mercury. Leather Straps – Elevate Your Watch’s Style If you want a more classic and elegant look, a leather strap is a fantastic option. A dark brown or black leather band enhances the sophisticated side of the MoonSwatch Mission to Mercury, making it perfect for business settings or formal occasions. Leather straps develop a unique patina over time, adding character to your watch. While they may require a bit more maintenance compared to rubber, the timeless appeal they bring makes them worth considering. Styling Tips: Finding the Right Strap for Your Look The right strap can completely transform your MoonSwatch Mission to Mercury. A black or dark grey rubber strap enhances its modern and stealthy appeal, while a leather strap brings out its elegant side. If you prefer a bolder look, consider a deep red or navy blue rubber strap to create a striking contrast. For a more minimalist style, sticking to monochrome shades like black, grey, or dark blue keeps the watch looking sleek and versatile. If you want to stand out, a brightly colored strap can add personality to your timepiece, making it an eye-catching accessory. Where to Find the Best Straps for MoonSwatch Mission to Mercury At Wristbuddys, we offer premium straps designed specifically for the MoonSwatch. Browse our full selection in the MoonSwatch strap collection to find the perfect match for your watch. Whether you want a durable rubber strap or a stylish leather band, we have the perfect option for you. Final Thoughts Upgrading your MoonSwatch Mission to Mercury strap is a simple way to enhance both its comfort and style . Whether you go for a sporty rubber strap or a classic leather band , the right choice will make your watch look and feel even better. By choosing a high-quality strap, you ensure your MoonSwatch remains a stylish and reliable companion for years to come. For premium MoonSwatch straps, visit  Wristbuddys and find the perfect match for your Mission to Mercury today! Albin Andersson